You’ve undoubtedly encountered QR codes in your everyday life. From billboards to posters to wifi codes, they’re everywhere, giving people ready access to information at speed. So you might be wondering – could your business benefit from using QR codes too?

In This Article:

Why use QR

There are many reasons to start deploying QR codes to boost your business, such as:

Encourage engagement

In order to access the information in a QR code, the viewer is required to scan it via a camera on an app, which then directs them to the URL encoded therein. Your audience will be galvanized to interact with your brand.

Direct traffic

The URL embedded within your QR code can funnel the user where you most want them to go – whether this is a PDF, a list of links, or a particular website. It’s up to you and what your business needs.

Enhance data tracking

Dynamic QR codes can collect data for marketing analytics on details such as the time, date and location of each individual scan. This way, you can use the information you collect to refine your use of the codes continually.

Sleek aesthetics

QR codes are such a regular fixture in marketing materials now that we’ve come to expect to see them. You can edit them to match your branding, incorporating logos and color schemes that fit with your current marketing materials.

Low-cost, high-impact

Often, QR codes are the easiest solution for what you’re looking for and provide great value for money when you consider the cost versus the likely sales conversions they can deliver.

The best one to get started with? You need to try the QRNow generator. They use the best AI-powered technology to generate slick QR codes with a variety of functions, depending on what you are looking for. Their QR codes come in a variety of easily downloadable formats, and their generator allows you to customize the color and design, too!

What to do with a QR code

So, what uses can you put QR codes to? Here are just some of the ways you can deploy one to enhance your audience experience:

Your website

Suppose your business has a website, whether for direct sales or inquiries, and you can direct traffic here via a QR code. It might be worth going for a dynamic QR code in case of future changes to your URL.

Social media links

Encourage interaction with your social media accounts via a QR code. With social media taking such a crucial role in media today and often forming a cornerstone of our communications, you can ensure you further boost engagement via your channels. You can add a variety of platforms, from LinkedIn to TikTok, to whatever you use in your marketing.

This can also direct your audience to a YouTube video, which is great for instructions or further explained information on a topic.

Contact information

A quick and easy way to give out information, such as your email address or phone number, is via a QR code. It will immediately pop up on the user’s phone, preventing potential copying errors or their forgetting to use it. There’s even such a thing as the vCard, which is like a digital business card, delivering all of your contact information in one simple place.

Wifi

If you have a brick-and-mortar site where your clientele would benefit from internet access, adding a wifi QR code to the area near the router simplifies the process of logging on and making use of it.

PDF

A secure way to disseminate whatever information you want is via a PDF QR code. This way, you can share a document without risking it being edited in the future. This is great for things like menus, instructions and directions.

Apps

If your business has an application, this can be downloaded via a QR code. This will make it dead simple for your user to start engaging with your business in the most tech-savvy way.

Feedback

If you have a survey you’d like participants to complete or to retrieve reviews, this is a function that can be attached to a QR code. The great thing about this is it can be completed on the spot, giving you the responses you need immediately.