Digital-first is when businesses prioritize digital tools in daily work. This approach goes beyond having a great website or a social media presence. It also includes how companies can replace traditional methods with digital alternatives.

Research says that up to 93% of businesses have (or plan to) adopt digital-first strategies. As such, employers must be open to adopting new working methods if they want to stay competitive.

But change can be tricky. And no matter what niche you’re in, moving to digital-first does pose some challenges. With that in mind, let’s weigh the pros and cons of a digital-first mindset.

In This Article:

The advantages of a digital-first approach

First, let’s explore the ‘why’ behind a digital-first approach. It’s important to realize why change is necessary and worthwhile. Consider the following benefits:

Expand your reach by leveraging your online presence

Since the COVID-19 pandemic, there has been a noticeable shift in customer behavior. Research from Cybersource found that 87% of people use digital features while shopping, even when physically in a store.

This change means that businesses must reconsider how they interact with their customers. So, how can you start improving your online presence? Try these four simple strategies:

Mobile optimization: Ensure text, images, and features are readable on various screen sizes.
Easy navigation: You want to streamline a customer’s experience. Allow them to use, buy, or access information with as few clicks as possible.
Search engine optimization: You want to rank as high as possible in search engine results—target keywords so customers can find you easily.
Omnichannel approach: Remember where your audience is. Ensure you have a presence on all platforms where they are active.

Streamline processes through artificial intelligence

Artificial intelligence (AI) is at the forefront of digital innovation. AI tools can help automate repetitive tasks, improve efficiency, and reduce costs. They can even help improve the customer experience, thus boosting sales.

Take home retailer IKEA as an example. It has implemented AI drones to help manage and track stock. Stock levels are then directly shown on apps and the website. Customers get information in real-time about what they can buy in-store, and employees are free to do higher-value tasks with their time.

Attract a skilled workforce

Remote work has become the new norm. It’s estimated that up to 32.6 million Americans will be working remotely by 2025. To future-proof businesses, employers must start investing in ways to support hybrid and remote work roles.

Transitioning to this kind of digital workforce has a number of benefits. Since you’re no longer limited by location, you can hire from anywhere in the world. This flexibility allows you to attract the best talent in new markets.

The challenges of changing to a digital-first model

While a digital-first approach boosts productivity and sales, it has challenges. But by being aware of these, you can mitigate their impact. Some of these include:

Upskilling: Going digital-first is a serious commitment. You must make sure all employees are regularly trained on new technologies.
Cybersecurity: The move to digital brings with it major cybersecurity responsibilities. You must protect your customers’ data, as well as your sensitive information.

Strategies for implementing a digital-first mindset

Now that we know the ‘why’ behind digital-first, it’s time to find the best ways ‘how’ to make the change. There are two core ways to kickstart the transition:

Leverage new digital technologies

Picking the right technologies to invest in is key to a successful digital-first transition. And often, the simplest changes can yield the best results.

Take eSIMs as an example. These digital SIM cards allow a person to change their network operator easily. You no longer need to buy brand-new SIM cards or be at the mercy of expensive roaming packages.

Instead, eSIMs offer seamless coverage across entire countries when traveling. For example, an eSIM for Canada can connect to local networks from Toronto, all the way to Vancouver. They’re a simple change any business can make to help capitalize on new digital technologies.

Set a roadmap for your business

No matter how small a change you introduce, every business must have a digital-first plan. The plan should identify:

Goals: Set goals that you can measure within specific time frames and identify when goals are up for review.
Workflows: Establish clear roles between workers. Eliminate work silos – instead, strive to have departments work collaboratively.
Development: Your roadmap should be a living document. Make sure to add to and change it in the future.

Get a step ahead with the digital-first model

With the rise of online technology, a digital-first approach makes sense. Businesses can leverage new tools, simplify processes, and boost productivity. That said, it can be challenging to know just what your first move should be.

Starting small and measuring progress is always recommended. Keep an open mind about how new tools can simplify your everyday work. In time, you’ll be in a better position to take advantage of a digital-first mindset.