The world of online shopping is all about speed, particularly for e-commerce merchants who have to manage inventory, advertisements, product listings, and (naturally) create content. For Shopify shopkeepers specifically, however, there exists one tool that has been an absolute lifesaver: Pippit’s AI video generator.
Those days are long gone when you have to invest in cameras, crews, editors, or spend hours fiddling with video software just to create a good promotional video. Now, your product page at your store can literally create and guide its own ad, with a click. That’s where Pippit steps in, delivering a hassle-free, URL-based solution to bringing videos to life from nothing more than existing content on your site.With Pippit, Shopify retailers can forgo heavy lifting and transform any listing into a ready-to-post video asset.
In This Article:
From product page to promotion: the new E-commerce shortcut
Any successful online retailer understands the magic of storytelling. A static photo and some bullet points may suffice for some products, but in the age of social media, movement sells. Consumers want to see something in action. They want vibe, context, and looks, and nothing captures that quite like short-form video.
This is where URL to video solutions level the playing field. They take the existing content, your title, pictures, specs, and product description, and automatically convert it into compelling video content that’s optimized for platforms such as TikTok, Instagram, and Facebook. Pippit’s platform is built with e-commerce in mind, so it’s particularly well-suited for Shopify stores wanting to grow quickly without overhead.
Here’s precisely how it works.
The 3-Step “video this page” workflow for Shopify
Step 1: access the video generator tool
Begin by logging in to Pippit. Navigate directly to the Video Generator page from the dashboard. You can paste the URL of your Shopify product page into an input box that you can see there. Or, if you prefer to manually add media, you can click on “Add Media” and transfer clips or images from your device or cloud storage.
After entering the URL, Pippit searches your product page for every piece of data that is available: images, price, descriptions, and so much more. These pieces are automatically inserted into your video project.
It’s your product, your brand—just made easy.
Step 2: adjust video settings
With your content loaded, you’ll head to the Advanced Settings tab. This is where the magic of customization happens.
First, choose the length of your video: 15, 30, 45, or 60 seconds, depending on the platform you’re targeting. Then, select the right aspect ratio for TikTok, Instagram, Facebook, or YouTube Shorts.
Pippit also offers trending script templates for the latest content forms. Select up to four, or create your own custom story. Then, pick your AI avatar and voiceover. Need a Gen Z female voice to target young consumers? Professional tone for B2B consumers? Select the one that best matches, or use Smart Match and let Pippit match your product with the perfect voice and avatar combination.
Step 3: edit, export & publish your video
Once you’ve created your video draft, go ahead and click on the scissors icon to go to the video editor. You can trim video clips, reorder scenes, fine-tune voiceover timing, and add additional assets such as logos, promo text, or music. Pippit’s editor also allows you to auto-create closed captions or manually edit them to maintain accessibility and interest. Need to point out a discount? Apply animated text. Want to showcase a product bundle? Drop it in.
Once you’re satisfied with the end product, click “Export.” Your video is ready.
But wait, there’s more. You can publish using Pippit’s publishing features to post your video straight to TikTok, Instagram, or Facebook. And with the integrated Analytics dashboard, you can see which videos generate the most traffic and engagement, and adjust your strategy in real-time.
Why shopify sellers are turning to URL-based video creation
Let’s get real: Shopify sellers already invest time and energy into creating engaging product pages. So why should that content just exist and be stagnant?
With a “Video This Page” mindset, you unlock:
Speed: Create videos in minutes, not hours
Scalability: Produce dozens of store videos without additional staff
Consistency: Keep branding consistent on all your visuals
Platform Fit: Produce for all the major social platforms in one flow
Increased Reach: Video gets more impressions, clicks, and conversions
No additional gear. No additional training. Just faster, better content.
What this means for the future of E-commerce marketing
E-commerce is only becoming more competitive. As customers become wiser and attention spans dwindle, visual-first content becomes essential. Sellers who can consistently create new, branded video content are the ones that stand out above the rest. And consistency doesn’t necessarily mean complexity. With technology such as Pippit, Shopify retailers have access to enterprise-level content creation without expense or backlogs. It’s the sort of benefit that enables smaller brands to take on bigger brands, and bigger brands to expand internationally at pace.
And when product pages become your creative directors, the opportunities compound.
Ready to turn every product page into a video?
If you want to be operating a Shopify store and seeking a more intelligent way of maintaining the content pace, this is your time. Pippit helps make it extremely easy to transform any product URL into a social-ready, audience-familiar, trend-savvy video within minutes.
Your time is precious. Your content ought to be too. Give Pippit a try today, and let your product pages sell themselves.
